Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications is a must read if you are in the marketing, communications, branding or public relations field. Get a better understanding of how to create and manage successful VR and AR campaigns.
About the Author
Cathy Hackl, APR, is an Emmy-nominated communicator turned VR & AR Speaker, Evangelist, Producer and Marketing Futurist. She’s the founder of Latin@s in VR/AR and has been recognized by NBC as one of the top women in virtual reality. IZEA has recognized her as one of the world’s leading VR and AR influencers. She’s an immersive marketing expert that’s championing diversity in tech. Born a storyteller, prior to VR/AR and PR, Hackl worked as a journalist with media brands like CNN, ABC News, and Discovery Communications. Sam Wolfe is co-founder and CEO of PitchFWD Reality, a VR/AR consulting firm, and co-founder of The Marketing Futurists, an organization dedicated to preparing Marketers for the next communication tools and technologies. Wolfe has managed B2C and B2B Marketing and branding strategies and creative campaigns for companies such as Showtime Networks, Food Network, Cooking Channel, TV Guide, Rovi (now TiVo), and RLTV.
Paperback: 140 pages
Publisher: Meraki Press (October 28, 2017)
Stars on Amazon: 5 Stars